Custom Eyeshadow Packaging: How It Can Boost Your Brand Image and Sales

Are you tired of using the same old boring custom eyeshadow packaging that does nothing to capture the attention of your customers? Do you want to stand out in a crowded market and create a memorable brand image that drives sales? Look no further than custom eyeshadow packaging!

In this article, we’ll explore the benefits of custom eyeshadow packaging and how it can elevate your brand image and sales. From the design process to the materials used, we’ll cover everything you need to know about creating custom eyeshadow packaging that leaves a lasting impression on your customers.

The Importance of Custom Eyeshadow Packaging

Custom eyeshadow packaging is an essential component of any beauty brand’s marketing strategy. Your packaging is often the first interaction a customer has with your brand, and it can make or break their decision to purchase your product.

By investing in custom eyeshadow packaging, you can create a unique and memorable brand image that sets you apart from your competitors. Custom packaging allows you to showcase your brand’s personality and values, and helps to establish trust with your customers.

Designing Custom Eyeshadow Packaging

The design process for custom eyeshadow packaging is an exciting opportunity to showcase your brand’s creativity and personality. It’s important to consider your target audience, brand values, and product features when creating your design.

Some popular design trends in eyeshadow packaging include minimalist designs, bold and bright colors, and unique textures or finishes. It’s also essential to consider the shape and size of your packaging, as well as any special features such as a magnetic closure or mirror.

Materials for Custom Eyeshadow Packaging

When it comes to choosing materials for your custom eyeshadow packaging, there are several options to consider. Some popular choices include paperboard, plastic, and metal.

Paperboard is a popular choice due to its affordability and eco-friendliness. It’s also easy to customize with printing and embossing techniques.

Plastic packaging is a durable and versatile option that can be molded into a variety of shapes and sizes. However, it’s important to consider the environmental impact of plastic packaging and explore more sustainable options.

Metal packaging, such as tin or aluminum, is a luxurious and durable option that can add value to your product. However, it’s also one of the most expensive options and may not be suitable for all budgets.

Printing Techniques for Custom Eyeshadow Packaging

Printing techniques are an important consideration when designing custom eyeshadow packaging. Some popular options include offset printing, digital printing, and screen printing.

Offset printing is a high-quality printing technique that uses plates to transfer ink onto the packaging. It’s ideal for larger production runs and can produce vibrant and accurate colors.

Digital printing is a cost-effective option for smaller production runs and allows for more flexibility in design. However, the quality may not be as high as offset printing.

Screen printing is a versatile option that can be used on a variety of materials and shapes. It’s ideal for simple designs with a limited color palette.

Custom Eyeshadow Packaging Shapes and Sizes

The shape and size of your custom eyeshadow packaging can have a significant impact on your brand image

and customer experience. Some popular shapes include rectangles, squares, and circles, but you can also opt for more unique shapes that reflect your brand’s personality.

It’s also important to consider the size of your packaging in relation to your product. Your packaging should be large enough to accommodate your eyeshadow product and any additional features, but not so large that it takes up unnecessary space on store shelves or in customers’ makeup bags.

Branding and Messaging on Custom Eyeshadow Packaging

Your custom eyeshadow packaging is an excellent opportunity to showcase your brand’s messaging and values. From your brand name and logo to your product name and tagline, your packaging should reflect your brand identity and communicate your unique selling proposition.

Consider incorporating messaging that speaks to your target audience and highlights the benefits of your product. For example, if your product is cruelty-free or vegan, make sure to prominently feature these attributes on your packaging.

Cost of Custom Eyeshadow Packaging

The cost of custom eyeshadow packaging can vary widely depending on the materials, printing techniques, and quantity ordered. Paperboard packaging is typically the most affordable option, while metal packaging is the most expensive.

It’s important to work with a reputable packaging supplier who can help you navigate the various options and create a packaging solution that fits your budget and needs.

Benefits of Custom Eyeshadow Packaging

Investing in custom eyeshadow packaging can have numerous benefits for your brand, including:

  • Differentiation from competitors
  • Increased brand recognition and awareness
  • Enhanced customer experience and loyalty
  • Increased perceived value and product quality
  • Increased sales and revenue

Case Studies of Brands Using Custom Eyeshadow Packaging

Many beauty brands have successfully leveraged custom eyeshadow packaging to differentiate themselves and increase sales. For example, Urban Decay’s iconic Naked eyeshadow palettes feature bold and edgy packaging that appeals to their target audience of young, trendy women.

Similarly, the indie brand ColourPop has built a loyal following with their affordable and fun packaging designs. Their eyeshadow palettes feature bright colors and playful designs that resonate with their young, social media-savvy customers.

Tips for Choosing the Right Custom Eyeshadow Packaging Supplier

When choosing a custom eyeshadow packaging supplier, it’s important to consider the following factors:

  • Quality of materials and printing
  • Minimum order quantity and lead time
  • Cost and budget
  • Reputation and customer service

It’s also a good idea to request samples and review the supplier’s portfolio to ensure that their style and capabilities align with your brand vision.


Custom eyeshadow packaging is a powerful tool for building brand image and driving sales in the competitive beauty industry. By investing in high-quality packaging that reflects your brand personality and values, you can differentiate yourself from competitors and create a memorable customer experience that builds loyalty and trust.


Can I order custom eyeshadow packaging in small quantities?

Yes, many packaging suppliers offer minimum order quantities as low as 500 or 1000 units.

How long does it take to create custom eyeshadow packaging?

Lead times can vary widely depending on the supplier and complexity of the design, but typically range from 4-8 weeks.

What materials are the most eco-friendly for eyeshadow packaging?

Some eco-friendly options include recycled paperboard, biodegradable plastics, and bamboo.

Can I include multiple eyeshadows in one custom packaging design?

Yes, many suppliers offer custom packaging solutions for multiple eyeshadow products, such as palettes or sets.

How much does custom eyeshadow packaging cost?

Costs can vary widely depending on the materials and printing techniques used but typically range from $0.50-$3 per unit.

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